are in fact
John Elkington developed a framework for evaluating Business Success and Sustainability called the Triple Bottom Line. It measures three dimensions of performance using 3Ps namely; People, Planet and Profit relating to the social, environmental and economic aspects respectively. Entrepreneurs have an obligation to make and use their profits in a way that does not harm people or the planet. Just to use an example of drug abuse; selling drugs may seem like a lucrative business because the customers who are now enslaved by the addictions cannot help but come back for more. If truth be told, it is no secret that drug abuse has detrimental effects like seizures, stroke, mental confusion, brain damage, relationship breakdown, financial struggles etc.
Its unimaginable how a drug dealer (“entrepreneur”) enjoys the profits he/she makes from selling drugs fully aware that they will eventually destroy someone’s health and life? There is no business success if you make profits by causing harm to people. What will become of a drugged society? Before you celebrate a business that you think is successful, check their triple bottom line. Entrepreneurs with a high regard for the triple bottom line are worth supporting because they advance the good of humanity; which is why Service Captains Academy is training and supporting entrepreneurs who intent to start or scale up their Social Enterprises (businesses that prioritise social good). Profits that degrade humanity are in fact losses.